Naming Your Fashion Company – What You Should Know About Choosing Personal Names

Choosing a name is no easy feat.  In fashion, your greatest asset is your brand name and the trademark rights to it.  In an industry built on name recognition, it seems customary to select your personal name (or a portion thereof) as the name for your brand.  However, you should consider the legal obstacles to protecting your personal name as a trademark before defaulting to this industry custom...